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Thursday, May 28, 2015

Banana Republic Window Display: Recycled Water Bottles



Banana Republic Makes a Sustainable Statement

In fashion, we're often asked to think outside of the box. But one brand is thinking outside of the box and the bottle.

Banana Republic's summer collection is inspired by the beach — a coastline of sand and sun.

The beach was the inspiration behind artful installations in shop windows this season, recycled from store materials. Cardboard boxes from the store were crafted into pieces shaped like the sun, waves, and a map of California.

Other stores highlight water use and biodegradable bottles as a more Earth-friendly alternative to plastic. Recycled water bottles from Gap Inc. headquarters are now installations of their own in U.S. flagships.


There aren't sun umbrellas and lifeguard towers, however, in the windows of the Banana Republic stores. Instead, the beach was the inspiration behind artful installations recycled from store materials. Cardboard boxes that arrived to the store were crafted into pieces shaped like the sun, waves, and a map of California.

Lights will also be dimmed in store windows to save energy, and other stores will highlight water use and biodegradable bottles as a more Earth-friendly alternative to plastic. Recycled water bottles will become installations of their own in U.S. flagships.


Additionally, a portion of the savings from the window display will be donated to the Nature Conversancy for research and preservation of oceans and beaches along the California coastline.

Banana Republic's intent is a first and meaningful step forward to be more conscious about the environmental impact we all have in our daily lives.



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