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Wednesday, January 30, 2019

Zara Has a New Logo and Most People Are Not Impressed

Our loved shop Zara has changed its logo. The retailer revealed the new, curvy-typeface logo on its social media accounts - and it's a bit different to the old one.

We used to see bold, wide letters as Zara logo previously. The new version - designed by the Baron & Baron agency - sees them much closer together, and with a curvier font.
The new Zara logo is Fabien Baron being Fabien Baron, a typography he first used for Harper’s Bazaar in the early 1990s and seen consistently since baron-baron.
And it appears that not everyone is impressed with the update. Social media users were quick to turn the moment into a meme:

Zara changed its logo for the first time back in 2010, but the alterations were small, so customers weren't quite interested back then. Until store signage will be updated - I am sure we will get used to the new version.

Saturday, March 19, 2016

Why Bridesmaids Wear Same Dress?

This Is the Reason Bridesmaids Wear the Same Dresses
It's kind of creepy...

If you've been a bridesmaid recently you will know the pain: the pain of trying to find four+ matching dresses that will suit despite each and every one of you having a different body shape, skin color, hair color, and personal style.

But what does personal taste matter then you're just a bridesmaid, eh?

Have you ever stopped to think about why exactly this tradition exists in the first place?

Well, according to Mental Floss, the real reason dates all the way back to Ancient Roman times, when bridesmaids not only wore the same dresses as each other but also as the bride.

It was around this time that bridal parties were becoming a "thing" but not because the bride necessarily wanted to surround herself by BFFs. Nope, she wanted to surround herself with decoys.

Essentially, weddings back in those days were likely to be gatecrashed by evil spirits and the bride's exes (we'd be more worried about the exes...) and that was a real problem for the couple in question.

The purpose of the bridesmaids was to confuse said spirits and exes for long enough that the bridal couple were able to tie the knot without disruption or evil hailing down on them.

So the next time you're asked to put on a matching bridesmaid dress for your friend's nuptials, just consider her ulterior motives and take one for the team.

No one likes a ruined wedding.